There can be no denying the continuing rise of “generation rent”, as PwC reported, renting privately is now the norm for younger generations. This will see even previously large home buyer cities becoming cities of renters, such as London, where only 40% of people will own their own home by 2025.
Such big societal changes require innovation in technology, and that’s where Cocoon comes in. It’s no good designing technology for personal homes anymore, there can be no guarantee as to how long someone will be staying in one place. Cocoon, with its one-of-a-kind design, simple and fast setup, flexibility around household members, and smartphone control offers home security that works for generation rent.
Why have we become the rental generation?
The increasing number of people renting rather than owning property is the result of multiple factors falling into place at the same time.
House prices in the UK are set to rise, despite the recent Brexit vote, and first-time buyers are struggling to secure a home to call their own across Europe. This, alongside market shifts led by innovators like fast-growing startup Airbnb, has led to a situation where renting isn’t just a smart move, it’s often the only option.
Airbnb who, despite being the world’s largest provider of accommodation, actually own no property. With 100 million users, 640,000 hosts and 2.3 million property listings, it’s clear that the rental space is a large one.
While renting short-term is easy and allows for flexibility and freedom, not owning your own home can lead to problems, especially with security. A tenant has much less power to change and adjust their rental accommodation to suit their own needs, bound by a lengthy landlord contract. This may mean you can’t add the locks you want, the sensors for a traditional burglar alarm or the home security camera that you feel you need.
How can Cocoon help?
We’ve designed Cocoon to have everything you need to secure your home in a single, smart device the size of an apple. It uses sound and artificial intelligence to cover and protect your whole home. It’s built around freedom, flexibility, and the power to keep you safe no matter where you move to. There are plenty of safety tips available online for renters, but we wanted to go one step further and provide a powerful system that will make you feel truly safe, at home and away.
With a raft of features, Cocoon is perfect for those priced out of buying their own home and costly security systems. It offers quick and easy installation and will tune to the home you’re in, learning what’s normal to avoid annoying false alarms. If you move house it can easily be reset, and within a week it will tune to the new space so you can feel safe in the knowledge that Cocoon is looking after your home.
No matter the size of your rental accommodation, Cocoon will work for you. Using our unique patented Subsound® technology it picks up sound waves the human ear can’t, from any room, on any floor, in your home. With the camera you can check in on your home at any time, but sensitive sound detection means that you’ll know if there’s something unusual, even if it’s out of view.
Cocoon is also pet-friendly and will adapt to pets in your home, so it won’t disturb you if your furry friend plays while you’re out (unless they do something really bad!). Finally, rental flats often have tenants who come and go, Cocoon is smart enough to adapt and work with multiple users, giving everyone in the household access.
Cocoon works very similarly to how you do, it has a worry level to determine whether to alert you or not. It does all this without compromising your all-important privacy. Home security and privacy are two of our most important priorities at Cocoon, they’ve been a core focus in everything we’ve designed, and we know that it’s increasingly important for renters to know their data and privacy are safe.
Each Cocoon device is beautifully engineered, containing a HD Camera, Night Vision, Motion Detection as well as a Very Loud Siren. Cocoon learns and adapts to your home, automatically arming when you leave and disarming when you come home. So you can go on enjoying the freedom of renting, without worrying about security.
Interested in hearing more about Cocoon?
We understand the importance of home security and personal privacy, we all want to rest easy and Cocoon lets you do that. If you’d like to hear more, or chat through how it works, please don’t hesitate to get in touch with us.
Image credit: David Amsler